{"id":11052,"date":"2023-04-27T08:54:48","date_gmt":"2023-04-27T06:54:48","guid":{"rendered":"https:\/\/bpi.dk\/?p=11052"},"modified":"2024-06-17T12:42:21","modified_gmt":"2024-06-17T10:42:21","slug":"european-house-of-beds-aims-to-lead-the-sustainable-development-of-its-industry","status":"publish","type":"post","link":"https:\/\/bpi.dk\/en\/european-house-of-beds-aims-to-lead-the-sustainable-development-of-its-industry\/","title":{"rendered":"European House of Beds aims to lead the sustainable development of its industry"},"content":{"rendered":"<div class=\"block-cta-advanced relative bg-cover bg-center bg-no-repeat pt-6 md:pt-12 lg:pt-12 pb-6 md:pb-12 lg:pb-12    theme-dark schema-bg-color-primary lazy-bg\" id=\"block_6459f4ec4cc38\" style=\"background-image: url('data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==')\" data-src=\"https:\/\/bpi.dk\/wp-content\/uploads\/2023\/04\/EHOB_LUX_Elevation_FullCover_180x200_Baltimore_Anthracite_07_Eg_Trenset_180x120_Quilt-Top-Svane_H-Split_Skammel2-scaled.jpg\" data-design-type=\"type_4\">\n\n\n    \n        <div class=\"absolute inset-0 overflow-hidden\">\n            <div class=\"banner-video-bg-container h-full  \">\n                <video class=\"h-full w-full object-cover object-center\" width=\"1920\" height=\"1080\" playsinline autoplay loop muted>\n                    <source src=\"\" type=\"video\/mp4\">\n                <\/video>\n            <\/div>\n        <\/div>\n    \n\n    <div class=\"absolute inset-0 z-10\" style=\"background-color: #232323; opacity: 0.40\"><\/div>\n\n    \n    \n        \n\n<div class=\"container relative z-10\">\n    <div class=\"pb-16 pt-20 md:pt-32 lg:py-32 relative\">\n        <div class=\"relative   mx-auto text-center \">\n\n            \n            <div class=\"relative z-10 \">\n                <header class=\"mb-3\">\n                                            <div class=\"pre-heading  mb-3\">\n                            Case                        <\/div>\n                                        <h1 class=\"\">\n                        European House of Beds aims to lead the sustainable development of its industry                    <\/h1>\n                <\/header>\n                <div class=\"wysiwyg-content  text-xl max-w-lg xl:max-w-xl mx-auto\">\n                                    <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n\n    <\/div>\n    <\/div>\n\n\n<div class=\"block-section-header pt-6 md:pt-12 lg:pt-12 pb-6 md:pb-12 lg:pb-12  theme- schema-bg-color-default\"\n     id=\"block_6446752e943de\">\n\n    <div class=\"container\">\n\n            <\/div>\n<\/div>\n\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_paragraph\">\n<p><strong>European House of Beds is committed to setting a high standard for sustainability in the industry. The company has launched several initiatives to realise its ambitions. One of these initiatives is to reduce the use of raw materials based on fossil fuels. To this end, they have partnered with Bramming Plast-Industri A\/S.<\/strong><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_paragraph\">\n<p>European House of Beds produces a wide range of private labels and own brands for leading Scandinavian furniture chains, bed specialists and independent retailers. They have a strong focus on sustainability, high quality, good design and ensuring a good night\u2019s sleep.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_paragraph\">\n<p>\u201cFor us as a company, it\u2019s about taking responsibility for a greener way of doing things,\u201d says Alfred Blank, CEO of European House of Beds.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_paragraph\">\n<p>European House of Beds and Bramming Plast-Industri A\/S agree that we, as producers, must lead the way on the materials we use in production and solutions. Which is why European House of Beds sought a partner to help promote the use of more sustainable alternatives to polyurethane.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_paragraph\">\n<p>\u201cWe see great potential in our collaboration with Bramming Plast-Industri, who already have alternatives to raw materials based on fossil resources. These include the recently launched PureBio100, a foam product with proven carbon reductions when compared to conventional polyurethane. All primary raw materials for the production of the product have been replaced with biomass and are certified as sustainable by REDcert2,\u201d says Kim Rasmussen, Development Manager at European House of Beds. <\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_paragraph\">\n<p>Among other initiatives, European House of Beds has chosen to implement PureBio100 in a mattress topper for their bed collections. Their ambition is to offer their customers one of the most sustainable mattresses on the market, as the choice of raw material results in significantly reduced carbon emissions compared to the use of conventional polyurethane.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_paragraph\">\n<p><strong>Contributing to a circular economy<\/strong><br>In addition to offering a greener mattress topper, European House of Beds is currently in the process of upgrading another existing product. This upgrade consists largely of the conversion of existing raw materials into a granular foam made from 100% end-of-life and discarded polyurethane products.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_paragraph\">\n<p>\u201cSetex\u00ae Post-Consumer consists of end-of-life mattresses that have been collected, cleaned, granulated and glued together to form a high-comfort granulated foam. By choosing this upcycled product, we contribute to reducing waste throughout our industry by applying circular economy principles,\u201d concludes Kim Rasmussen.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_paragraph\">\n<p>Both European House of Beds and Bramming Plast-Industri A\/S are delighted with the partnership. Speaking about their collaboration, Alfred Blank says: \u201cWe have confirmed the expectation we had at the start of our collaboration \u2013 that it is much faster and more meaningful to work in close partnerships to address the challenges of creating more sustainable products.\u201d<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"lg:mx-auto max-w-2xl\"><div class=\"core_spacer\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"block-team pt-16 md:pt-32 lg:pt-32 pb-16 md:pb-32 lg:pb-32 theme-light schema-bg-color-light_background\"\n     id=\"block_6670130b98fe4\">\n\n    <div class=\"container\">\n\n        \n                    <header class=\"mb-12 text-center\">\n                <h2>\n                    Contact one of our employees for more information                <\/h2>\n            <\/header>\n        \n        \n        \n                            <div class=\"md:flex md:flex-wrap md:-mx-6 justify-center\">\n                    \n                        \n<div class=\"relative max-w-sm md:max-w-none mx-auto md:px-6 md:mx-0 md:w-1\/2 lg:w-1\/3 mb-10 md:mb-0\">\n    <div class=\" relative flex flex-col\">\n        <div class=\" inset-0 flex md:pl-6\">\n                            <div class=\"bg-cover bg-center bg-no-repeat rounded  w-full h-full h-ssm\"\n                     style=\"background-image: url('https:\/\/bpi.dk\/wp-content\/uploads\/2022\/01\/HPK-1.png')\"><\/div>\n                    <\/div>\n\n        <div class=\"rounded p-6 relative right-0 left-0  bg-black text-white shadow theme-dark schema-bg-color-accent\n            -mt-6 md:-mt-16 md:w-4\/5 lg:w-4\/5\n\n\">\n            <ul class=\"list-reset\">\n                <li>\n                    <h5 class=\"font-bold p-0 m-0\">Hans Peder Kudsk<\/h5>\n                <\/li>\n                <li class=\"mb-2\">\n                    <span class=\"text-sm\">Key Account Manager, Denmark<\/span>\n                <\/li>\n                                    <li class=\"flex items-center\">\n                        <div class=\"text-xs mr-2\">\n                            <i class=\"fas fa-envelope\"><\/i>\n                        <\/div>\n                        <a class=\"text-sm hover:opacity-75 transition duration-300 ease-in-out\"\n                           href=\"mailto:hpk@bpi.dk\">hpk@bpi.dk<\/a>\n                    <\/li>\n                                                    <li class=\"flex items-center\">\n                        <div class=\"text-xs mr-2\">\n                            <i class=\"fas fa-phone\"><\/i>\n                        <\/div>\n                        <a class=\"text-sm hover:opacity-75 transition duration-300 ease-in-out\"\n                           href=\"tel:+45 29 16 76 61\">+45 29 16 76 61<\/a>\n                    <\/li>\n                \n                \n            <\/ul>\n\n\n            \n                <div class=\"mt-3\">\n                    \n\n\n                    \n\n                <\/div>\n\n            \n        <\/div>\n    <\/div>\n<\/div>\n                                    <\/div>\n            \n        \n\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>European House of Beds is committed to setting a high standard for sustainability in the industry. The company has launched several initiatives to realise its ambitions. One of these initiatives is to reduce the use of raw materials based on fossil fuels. To this end, they have partnered with Bramming Plast-Industri A\/S. European House of [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":11086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"segment":[54],"class_list":["post-11052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","segment-bedding-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>European House of Beds aims to lead the sustainable development of its industry - Bramming Plast-Industri A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bpi.dk\/en\/european-house-of-beds-aims-to-lead-the-sustainable-development-of-its-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European House of Beds aims to lead the sustainable development of its industry\" \/>\n<meta property=\"og:description\" content=\"European House of Beds is committed to setting a high standard for sustainability in the industry. The company has launched several initiatives to realise its ambitions. One of these initiatives is to reduce the use of raw materials based on fossil fuels. To this end, they have partnered with Bramming Plast-Industri A\/S. 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